Is there a way of getting more views, likes, comments, and shares with your LinkedIn blog post content or are you stuck writing whatever and hoping that someone will see it and find value in it?
What if there was a way to increase those odds? I just read an informative article by @PaulNShapiro about 10 LinkedIn Publishing Tips. He analyzed the top 3000 blog posts on Linkedin and looked for what made them get the most likes and shares. He came up with ten ways of what made them popular and I am going to share them with you.
1. Make Your Title 40-49 Characters Long
The best performing titles were this length followed closely by the 30-39 character length.
Kim’s Tip – Want a quick way to figure out character length? Type your headline into Word, highlight it with your mouse then click on Word Count. It will also give you a character count as well. For example, the character count on the title of this article is 47 characters long.
2. Add 8 Images To Your Article
The more visual you can make your article the better. Paul’s study showed that 8 images in an article got more shares, likes, comments, and views. He found that the optimum number of images that worked the best is 8 including one as a header.
Kim’s Tip – Royalty free images that are available for commercial use are not hard to find. One of my favorite free sites is Pixabay.com. I also have a subscription with Depositphotos.com for when I can’t find exactly what I want.
Canva.com is a great place to be able to take your images and add text to them. They have thousands of free templates and images to use and when I do have to pay it is only a dollar. Economical and easy to use.
3. Don’t Add Other Media To Your Article
LinkedIn is very versatile in what we can do in terms of adding media to your articles, but the data shows that by adding links to other materials and slides gets fewer views.
Kim’s Tip – Most professionals are incredibly busy. They don’t have time to watch an hour-long video where it has 10-15 minutes of introduction before it even gets to anything interesting. They are also avid, fast readers, who can devour vast amounts of information in a short space of time.
4. ‘How-to’ and List Headlines Work Best
You only have 1-2 seconds to grab someone’s attention and get them to read your article and your headline is what does it, so it needs to be amazing. So what types of headlines get the most attention? Two things, using the word ‘how’ or ‘how-to’ and headlines with a list.
Kim’s Tip – Say you are a business coach who wants to post about the personal qualities of successful people, so you title your article that. While it is a good start, here is how to make it better.
How To Have The Qualities Of The Most Successful CEO’s
The Top 10 Qualities Of Successful CEO’s
5. Use 5 Headlines In Your Article
You do not want humongous walls of text in your writing. By using headlines, it visually appealing and easy to read. Five is the optimum number followed closely by nine.
Kim’s Tip – Also make your paragraphs short, 3-4 lines at most. Many people are using their tablets and phones to read articles and these small paragraphs are easy to digest on these devices.
6. Long Form Content Works Best
Paul’s study shows that long-form articles that 1900-2000 words long outperformed any other word range. It seems that professionals like to read and want in-depth material that actually helps them. Not fluff pieces.
Kim’s Tip – 2000 words may feel impossible to write, so here are some tips to help you out. First, add quotes whenever possible. Quotes are not only popular but give you a perceived authority and will fill up your word count quickly. Second, use other articles as a basis of your own to give you ideas and then make it your own. Like I did with this article. Third, if you just can’t do it, don’t sweat it. That is what a Word Ninja is for. To help you write the words you cannot write.
7. Be Switzerland
The best content is neutral. It doesn’t fire you up and it doesn’t bring you down. It allows the reader to come up with their own opinion. It sticks mostly to the facts.
Kim’s Tip – Articles are not the place to state your opinion but your expertise. Make your focus on providing value, not trying to convince people that you are right.
8. Can A Pre-Teen Read It And Understand It
Even though the average LinkedIn reader has above average English skills, it is still the articles that an 11-year-old can read that gets the most views, likes, and shares. Why? I thought about it and I believe that it has to do with the time factor. Professionals are busy people who want to be able to digest information quickly. The higher the reading level, the longer it takes and the easier it is, just to hit the X in the corner.
Kim’s Tip – If you are wondering what the reading level is like, post it on Facebook. If people respond and make comments that show that they understand the material. You are good to post it on LinkedIn.
9. Post On Other Social Media
Which Social Media is best for reposting your LinkedIn articles? Twitter.
Kim’s Tip – Use the title of your article as the tweet, with a link to read the rest. You can also use the subheadings as well if they are interesting and eye-catching.
10. LinkedIn Post Likes
According to Paul, there is a direct correlation between how many likes your posts get to how many likes and shares your articles get. It seems if they like your shorter posts and the things that you share, the more likely they are to enjoy your longer material.
Kim’s Tip – Focus on making your posts interesting, fun and informative. Think viral for professionals.
An Additional Tip For You
Kim’s Tip – Never write an article without some call to action. Even if it is to request that they like, share or make a comment on your post. It is amazing what a few simple sentences can to do increase your response.
So if you have enjoyed this article and found value in it, please give me a thumbs up and share it, so others can benefit from it as well.